Cubitt Town Florist Privacy Policy

Introduction

Welcome to the Cubitt Town Florist Privacy Policy. At Cubitt Town Florist, we are committed to safeguarding your privacy and protecting your personal data. This document outlines how we collect, use, retain, and safeguard your information in compliance with the General Data Protection Regulation (GDPR). This policy applies to all customers placing orders with Cubitt Town Florist from Cubitt Town and the surrounding districts.

What Data We Collect

To provide our floral products and related services efficiently, Cubitt Town Florist may collect the following categories of personal data:

• Identity Data: Name, title, and, where necessary, proof of identity.
• Contact Data: Billing and delivery addresses, telephone numbers, and optional contact details provided for both customers and recipients.
• Order & Transaction Data: Details of products and services you have ordered, the date and time of purchase, payment method, and transaction amount (note: payment details are handled securely by third-party processors).
• Correspondence: Records of your communications with us, including enquiries, complaints, and reviews, whether by phone, in person, or in writing.
• Technical Data: Information about your interaction with our website or digital platforms such as IP address, browser type, and device information, collected through cookies where applicable and permitted by consent.

Lawful Basis for Processing

Cubitt Town Florist processes your personal data under the following GDPR lawful bases:

• Contractual Necessity: To process and fulfill your orders, deliver goods, process payments, and manage customer relationships.
• Legal Obligations: To comply with legal requirements such as tax, accounting, and record-keeping obligations.
• Legitimate Interests: To improve services, prevent fraud, ensure network security, and operate our business efficiently, provided such interests are not overridden by your data protection rights.
• Consent: For marketing communications and the use of certain website cookies, where you have explicitly given permission.

How We Use Your Data

Your personal data is used for the following purposes:

• Processing customer orders, payments, and delivering products to designated locations in Cubitt Town and surrounding districts.
• Communicating with you regarding your orders, including delivery confirmation, process updates, customer service, and feedback requests.
• Fulfilling our legal and regulatory obligations, including record keeping and compliance checks.
• Providing you with service updates, offers, or marketing communications where you have opted in.
• Improving our website, services, and customer experience through analysis and feedback.

Retention of Personal Data

Cubitt Town Florist retains your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Typically, data related to individual orders is retained for up to six years to comply with tax and contractual obligations. After this period, your information is securely deleted or anonymized unless a longer retention period is required by law.

Data Processors and Third Parties

We work with reputable third-party service providers (data processors) who help us operate our business. These companies only process your data in accordance with our instructions and never use it for their own purposes. Examples include:

• Payment processing providers for secure handling of card and digital payments.
• Delivery partners to ensure efficient and timely order delivery.
• IT support and web hosting providers for the safe maintenance and backup of data.
• Service providers who assist with marketing communications, strictly on an opt-in basis.

We ensure all processors adhere to GDPR standards and enter into data processing agreements to guarantee your data’s security and confidentiality.

User Rights

As a customer of Cubitt Town Florist, you have the following rights under the GDPR in relation to your personal data:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You can request corrections to incomplete or inaccurate data we hold.
• Right to Erasure: You may request the deletion of your data in certain circumstances (“right to be forgotten”).
• Right to Restrict Processing: You have the right to limit the way we use your data where accuracy, lawfulness, or data necessity is in question.
• Right to Data Portability: You may request that your data be provided to you or a third party in a machine-readable format.
• Right to Object: You can object to our processing of your data in certain situations, especially where your data is used for direct marketing.
• Rights in Relation to Automated Decision Making: You have the right not to be subject to a decision based solely on automated processing if it produces legal or similarly significant effects.

To exercise any of these rights, you can contact us using our usual channels, and we will respond as required by GDPR.

Data Security

We take data security seriously. Your personal data is stored securely, with appropriate technical and organizational measures in place to prevent unauthorized access, loss, or misuse. All third-party processors we engage also commit to high security standards. Access to your data is strictly limited to personnel who require it to fulfill your order or comply with the law.

International Data Transfers

We strive to store your information within the United Kingdom or the European Economic Area (EEA) wherever possible. Should data transfer outside these regions become necessary, Cubitt Town Florist will ensure this is done in compliance with GDPR requirements and use appropriate safeguards such as standard contractual clauses.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business processes or legal obligations. We recommend revisiting this notice periodically to remain informed of any updates.

Contacting Us

If you have any questions about this Privacy Policy or your personal data rights, please reach out to Cubitt Town Florist using our published contact details. We are dedicated to addressing your concerns and ensuring your data is handled in a lawful and transparent manner.